代写ECN61704 Business Economics 2024代做Python编程

ECN61704

Business Economics

April 2024 Semester

Resit-Assignment question

Assignment question

You're given the opportunity to have an international expansion in a distant country. Please select ONE country and ONE brand from the options below. Give your reasoning. Your assignment must include at least one microeconomic and one macroeconomic theory that explains why you are investing. Please follow the instruction as below.

List of countries (Please select ONE country)

1. Qatar

2. Brunei

3. Ireland

4. San Marino

5. Saudi Arabia

6. Malawi

7. Haiti

8. Ethiopia

9. Uganda

10. Senegal

11. Micronesia

12. Cameroon

13. Papua New Guinea

14. Cambodia

15. Bangladesh

16. Ghana

17. Liberia

18. Uzbekistan

19. Bhutan

20. Ukraine

21. Jamaica

22. Fiji

23. Ecuador

24. Jordan

25. Dominica

26. Mongolia

27. Colombia

28. Macedonia

29. Venezuela

30. Maldives

List of Food and Beverage Product (Please select ONE product)

1. Secret Recipe

2. The Chicken Rice Shop

3. PappaRich

4. Marrybrown

5. Dutch Lady Milk Industries

6. Kawan Food Bhd

7. Oldtown White Coffee

8. Tealive

9. Adabi

10. Beryl's Chocolate

Please follow the following instruction:

Product Selection:

• Select ONE brand from the list above for international expansion. Consider factors such as market demand, competitiveness, and potential for growth.

Foreign Market Analysis:

• Select ONE country to from the list above for international expansion.

• Research and analyse a target market where the selected brand could be introduced.

• Assess factors such as market size, consumer behavior, regulatory environment, and cultural considerations. Please use this website https://www.oecd.org/ to search for more information regarding the selected country.

Microeconomic Theory Application:

• Select ONE microeconomic theory (e.g., supply and demand, elasticity, cost and production or market structure) and apply it to justify the expansion decision. Discuss how the theory influences pricing, production, or consumption decisions in the context of the selected brand and foreign market.

Macroeconomic Theory Application:

• Choose ONE macroeconomic theory (e.g., exchange rates, economic growth, inflation, trade policies) and explain its relevance to the investment decision. Analyze how macroeconomic factors in both the home country (Malaysia) and the target market affect the expansion opportunity.

Financial Technology (FinTech) Integration:

• Explore the role of financial technology in facilitating international expansion. Discuss specific FinTech tools or platforms that could be utilized to manage cross-border transactions, mitigate risks, or enhance financial decision-making in the context of the chosen investment.

Economic Development Impact:

• Assess the potential economic development impact of the investment on both the target foreign market and the home country (Malaysia). Analyze how the investment could contribute to job creation, income generation, technology transfer, and infrastructure development. Discuss the broader socioeconomic benefits and implications of the investment for stakeholders.

Innovation and Product Differentiation

• Evaluate opportunities for innovation and product differentiation to enhance the competitiveness of the brand in the target foreign market. Explore ways to differentiate the product through features, quality improvements, customization, or bundling with complementary offerings. Discuss how innovation and differentiation strategies can create value for consumers and drive market success.

Conclusion

• Summarize the key findings of the analysis and discuss the potential benefits and challenges of investing in the selected brand in the chosen foreign market. Reflect on the significance of integrating microeconomic and macroeconomic theories, as well as leveraging financial technology, economic development and product innovation in making informed international expansion decisions.

References

• Please list down all references clearly using the HAVARD referencing style. You may refer to this link:

• https://taylorslibrary.taylors.edu.my/sites/default/files/Taylor%27s%20Harvard%20%28General%29.pdf

Assessment Criteria:

• Depth of product and market analysis.

• Clarity and coherence of economic theory application.

• Integration of FinTech insights, economic development, innovation and product differentiation

• Critical thinking and originality of ideas.

• Presentation quality and adherence to submission guidelines.