代写IB3L40 Lean Startup 2024-25调试SPSS

IB3L40

Lean Startup

Individual Assignment: Feasibility Report, 2024-25

Assignment Instructions

All assignments must be submitted ONLINE via my.wbs by 12pm (midday) UK time on the date displayed against this assessment.

Word Limit

3000 word limit.

Word Count Policy

WBS has a school-wide policy on word counts. This is strictly enforced to ensure consistency across modules and programme. You can find more information about this policy in the Undergraduate Student Handbook under Academic Practice -7i. Word count policy.

This is a strict limit not a guideline: any piece submitted with more words than the limit will result in the excess not being marked.

Academic Practice

Please ensure you read the full guidelines forAcademic Practicein the Undergraduate Student Handbook and ensure you understand it. If in doubt, please seek clarification in advance of your submission.  This includes important information on:

•    Cheating, plagiarism and collusion

•    Correct referencing

•    Using internet sources in assessments

•    Academic writing

•    English Language support

•    Word count policy

When you submit this assignment online, you will be required to tick a declaration box indicating that the work involved is entirely your own. Each assignment will be put through plagiarism software to identify any collusion or inadequate referencing of materials used from different sources. Please do not submit images of your typed work unless you have been specifically requested to do so.

We would consider taking action if your work:

1. is too reliant on the words of particular authors (rather than presenting your ideas in your own words), if the essay uses the ideas or words of an author without referencing them or putting their words into quotations (plagiarism).

2. suggests that you have worked very closely with another student or students (unless explicitly asked to do so by your Module Leader/Tutor) (collusion).

3. includes unreferenced work that you have previously submitted for any accredited course of study (unless explicitly asked to do so by your Module Leader/Tutor) (self-plagiarism).

The Use of Artificial Intelligence (AI)

The University recognises an increasing number of technologies such as Artificial Intelligence and that they maybe applicable in your completing this assessment. The assessment brief sets out specific requirements or restrictions, and theUndergraduate Student Handbookhas further guidance and advice.

You are reminded that the inappropriate use of such a technology may constitute a breach of

University policy, such as theProofreading PolicyorRegulation 11 (Academic Integrity). If you

breach these policies, it may have significant consequences for your studies. Please make sure you read and understand the assessment brief and how AI mayor may not be used.

If a generative AI or similar is permitted and has been used you MUST make clear why you used such a tool or service, what you used it for and you will be obliged to confirm that you take sole intellectual ownership of any submitted work. As appendices, and as part of your submitted work, you must provide screenshots of the question and the AI-generated response, alongside an explanation of how the content has been utilised. You should note the relevant reference alongside each screenshot.

When you submit you must complete (physically or electronically) a declaration. This requires you to explain the use of any AI. Failure to disclose at the point of submission maybe prejudicial in any later investigations should they arise.

For this assessment the use of AI is:

•    Prohibited

Where AI is prohibited:

You MUST NOT use any generative Artificial Intelligence in this assessment unless specifically authorised for reasonable adjustments. You MAY use non-generative tools such as a spell-check, basic grammar check (non-generative), calculator or similar. If you have any doubts about a tool or service you plan to use please contact the module leader.

Extensions and Self-certification

Late submissions will incura penalty of 5% for every 24 hour period after the due date and time,i.e. this begins one minute after the submission deadline (beginning at 12.01pm).

Requests for specific extensions (of up to 15 days) which are typically for longer and more serious   concerns must be submitted via my.wbs ideally 72 hours BEFORE the deadline. Extensions can only be approved if you clearly detail your circumstances and provide supporting documentation (or a reason as to why you cannot provide the supporting documentation at the time) asset out in the Mitigating Circumstances Policy.

Self-certification is a university-wide policy whereby you are permitted an automatic extension of 5 working days on eligible written assessed work without the need for evidence. WBS permits self-certification for all types of written, assessed works such as essays and dissertations. It is not permitted for exams, course tests, or presentations.

You can self-certify twice within each year of study, starting from the anniversary of your course start date. This will coverall eligible written assessments that fall within the self-certification period, as long as they have not previously had an extension applied. To find out further details about the self-certification policy please see:https://my.wbs.ac.uk/-/academic/20778/item/id/1244460/ . If you wish to self-certify for an extension of 5 working days, please select 'Self-certification' in the    Extension Type field. If you wish to request a longer extension than 5 working days, please leave the Extension Type as 'Standard'.

Your assignment instructions begin below.

Assessment Task - 90% individual assessment

The aim of this assessment is for you to test the feasibility of a new business idea that you will develop through this module. This assessment is about the process you go through, regardless of the end result i.e., whether or not your business idea is feasible. For this assessment, you should aim to   show a clear and logical pathway that you took to determine feasibility. You should writeup and explain the process undertaken using the following structure as a guideline:

1.    Overview of your business idea (refer to Business Model Canvas/Lean Canvas) and goal (suggested 300 words).

2.   Assumptions - describe how you arrived at the 3 riskiest assumptions in the Assumptions  Matrix for your business idea and clearly state your 3 hypotheses. Include the Assumptions Matrix and Table of ‘Assumptions to Hypotheses’ (suggested 500 words).

3.   Tests - Note: you should use two different primary research methods and one secondary  research method. Explain why each method was chosen to test the assumption. Describe who/what it was conducted with and how it was conducted (suggested 750 words per method, 250 words in each of 3 sections).

4.    Result and analysis of each test conducted i.e., was each hypothesis proven true/false? And what do the results mean overall for your business idea – should you pivot or persevere? Is it feasible or unfeasible? How did the business idea (refer to Business Model Canvas/Lean Canvas) and goal change? What are the nextsteps? (N.B. Not sure/inconclusive may also be outcomes) (suggested 500-600 words).

5.    Learning - what have you learned from the process about the strengths and weaknesses of the lean startup method (suggested 200 words)?

•    References - it is recommended that you cite journal articles or secondary data such as credible  industry or market research to help build your arguments where possible (around 8-10 citations are suggested as a guideline and should be included as relevant/appropriate).

•    Appendix - any items in the appendix should have a brief explanation about what the item is and why it is included. For instance, 1-2 sentences starting with “This shows …” Appendices   should not exceed 10 pages. As part of the appendix, please include the following:

o A copy of the business model canvas/lean canvas you started with

o A copy of the revised business model canvas/lean canvas that marks clearly what you tested and what changed after you tested the assumptions.

Marking criteria

This assessment will be marked using the WBS UG Generic 20-point Marking Criteria. All criteria will be equally weighted. The four pillars will be applied to this assessment:

1.    Comprehension – knowledge and understanding of the subject matter

2.   Analysis – logical arguments supported by evidence

3.    Critical Evaluation – questioning relevant arguments by identifying their strengths and weaknesses

4.   Academic writing – presenting a clear and structured assignment; use of relevant literature; academic honesty, referencing and citation

Assessment criteria

While each report section is not limited to one particular assessment criterion, below outlines the areas where you should aim to clearly demonstrate each one and from where the marks will largely be drawn from:

•     Providing a clear overview of your business idea and articulating a clear goal (largely comprehension)

•     Providing a clear account of how you arrived at the 3 riskiest assumptions for your business idea and a clear statement of your 3 hypotheses (comprehension and analysis)

•     Clearly explaining the methods chosen and how the tests were conducted (comprehension and critical evaluation)

•     Demonstrate logical arguments linked to data i.e., was each hypothesis true/false? And what do the results mean overall for your business idea - pivot or persevere? Feasible or unfeasible? (largely analysis)

•     Evaluation of the lean startup method strengths and weaknesses (largely critical evaluation)

•    Academic writing - please note academic writing will be assessed for the report as a whole.

All criteria are equally weighted.