代写MN7032SR Marketing in the Digital World Assessment 2代写Web开发
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MN7032SR Marketing in the Digital World
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Academic Year 2024/25 Assessment 2 Individual Report Word counts: 2,000 (+/-10%) |
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First Marker: |
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Second Marker: |
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Title of report: Marketing Plan of ComfortAir Plc. |
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Assessment criteria |
Level of achievement |
1st Marker |
2nd Marker |
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Executive Summary and Recommendations (15 marks) |
An overview of the key points and recommendations. (15 marks) |
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Set and justify Marketing Objectives (10 marks)
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Provide a practical outline of SMART marketing objectives in line with the organisation’s objectives that are fully justified (10 Marks) |
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Positioning strategies given the target audience (15 marks) |
Demonstrate a clear understanding of the targeting strategy that leads to the positioning of the company: Justify your targeting and positioning strategy using models such as STP (10 marks) Show a positioning map with key competitors including competitive scene in mind to support the airline’s launch (5 marks) |
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Marketing Mix: Product / Service Plan, Distribution Channels, Pricing, Communications. (25 marks) |
1. Provide a Customer Value Proposition based on STP analysis. (10 marks) 2. Provide recommendations on the marketing mix (4Ps + 3Ps) for ComfortAir Plc. (15 marks) |
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Market Entry Options (15 marks) |
Provide recommendations regarding the market entry strategies (10 marks) Part of your recommendations should include a justification of your suggested market entry method (5 marks) |
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Outline Controls and Metrics (10 marks) |
What Metrics and Key Performance Indicators would you use? (5 marks) List the key risks and contingency plans (5 marks) |
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Presentation (10 marks) |
1. Appropriate academic writing and language 2. In-text citation and referencing (10 marks) |
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Total (100 marks) |
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Areas for Improvements |
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From First Marker |
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Knowledge and understanding |
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Analysis and evaluation |
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From Second Marker |
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Knowledge and understanding |
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Analysis and evaluation |
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Agreed Mark First marker’s marks/date: Second marker’s marks/date: |
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