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Week 6: Assessment Guidance - Task 1
(Part 1)
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This week’s materials will help you: · Clearly explain the assessment task and the marking criteria · Apply PESTLE Analysis, Five Forces Analysis and SWOT Analysis · Select relevant and credible sources to support your theory application and writing · Cite and provide full referencing details for all sources used following Harvard referencing style · Write the summative assessment Task 1 with appropriate tone and paragraph structure · Present your work nicely following presentation guidance |
1. Introduction
Discuss and complete the following tasks individually or together with other students in groups. You will share your answers with the whole class or a smaller group in the session.
2. Tasks
Task 1: Summative Assessment Task 1 – The Task
The text in the box below outlines the requirements for the Summative Assessment Task 1.
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The case study below explores the potential reasons behind TikTok's recent growth slowdown, highlighting some of challenges the company is facing. After carefully reading the case study, develop a Word document to address the following prompt: Analyse TikTok’s business environment and propose specific business strategies and tactics for TikTok to remain competitive in the evolving social media industry. |
You are expected to apply knowledge and theories from Week 2, Week 3, Week 4 and Week 5 to the case of TikTok to address the task.
Based on the information you have been given from the assessment brief and knowledge you have gained from the topics taught so far, answer the following questions:
1. Highlight the words you think are important and help you focus on the areas you need to cover in your work in response to the task.
2. What do “strategy”, “tactic” and “remain competitive” mean?
3. What do you need to do to complete this task?
Write your answers in the table below:
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Question No. |
Answers |
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1 |
The case study below explores the potential reasons behind TikTok's recent growth slowdown, highlighting some of challenges the company is facing. After carefully reading the case study, develop a Word document to address the following prompt: Analyse TikTok’s business environment and propose specific business strategies and tactics for TikTok to remain competitive in the evolving social media industry. |
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2 |
· Strategy: · Tactic: · Remain competitive: |
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3 |
What to do to complete the task: ·
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Task 2: Summative Assessment Task 1 - The Marking Criteria
Read the marking criteria carefully and identify the key requirements for each criterion in the table below:
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Criterion |
Key requirements |
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Knowledge and Understanding (30%) |
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Analysis (20%) |
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Evaluation and Recommendations (30%) |
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Academic Language and Literacy (20%) |
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Task 3: Applying SWOT Analysis
Please see below the three tables which summarise the application of PESTLE Analysis, Five Forces Analysis and Internal Business Environment for Tesco in the UK Grocery Retailing Industry. These tables were purposely developed to give you good examples of how these theories should be applied.
Please read each table and complete its accompanying task. After that you’ll need to combine the factors from all of these three tables to craft the SWOT table and provide your overall analysis of Tesco’s business environment.
After having completed this whole big task you will have a clear understanding of how to apply SWOT analysis and write your summative assessment Task 1.
PESTLE Analysis
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PESTLE Category |
Specific Factor |
Supporting Data |
Impact on Tesco |
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Political & Legal |
Plastic packaging tax |
UK plastic packaging tax for <30% recycled content (UK Government, 2022) |
Threat - Increased costs due to need for alternative packaging |
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Government regulation on online grocery sales |
Potential stricter regulations for online grocery sales (Mintel, 2024) |
Threat - Stricter regulations could increase costs or limit competitiveness |
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Economic |
Rising energy prices |
UK energy prices significantly increased (BBC, 2024) |
Threat - Higher operational costs, potential need for price increases or energy-saving measures |
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Potential for global recession |
IMF warns of 25% chance of global recession (International Monetary Fund, 2024) |
Threat - Reduced consumer spending |
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Technological |
Development of autonomous delivery vehicles |
Trials of autonomous delivery vehicles for groceries underway (Forbes, 2022) |
Opportunity - Potential for cost reduction and efficiency gains in delivery services |
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Advancement of automation |
Automation in retail (self-checkout, robots) (McKinsey & Company, 2023) |
Opportunity - Improved operational efficiency and reduced labour costs Threat - Potential job losses requiring retraining |
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Social |
Labor shortages in the retail sector |
UK retail sector facing labour shortages (BBC, 2023) |
Threat - Operational disruptions and potential impact on customer service |
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Growing consumer demand for sustainable products |
78% of UK consumers willing to pay more for sustainable products (Kantar, 2023) |
Opportunity - Develop and promote sustainable products or partner with eco-conscious brands to meet this demand |