代写DDES9142 Typographic Design T3 2024调试Haskell程序

DDES9142

Typographic Design

Assessment Briefs T3 2024

General information

This document contains briefs for both assessment tasks in this course. Please note that no templates of any form. can be used in your submissions. AI tools may only be used as one of many tools in your concept phase, and must be documented.

Visual Diary and Concept Statements for Assessments 1 & 2

Concept Statements and Visual Diary are to be submitted for both assessment tasks, and must be submitted as evidence of your thinking process and engagement with the course material.

» The visual diary demonstrates your creative process that led to your final designs for each assessment. The diary is an important thinking tool, that is also a record of your idea development and drafts/prototyping. It should include thumbnails, rough sketches, annotated images, notes about the brief, doodles and so on. A plain A4 diary is recommended so you can “think with your pencil” with enough page space, although the exact one you choose is up to you. Digital submission of relevant visual diary pages can be as simple as smart phone images in your PDF.

» The concept statement is a short piece of academic writing (500 words) that should have a recognisable structure (eg. introduction, justification of 2-3 design decisions, short conclusion), and refer to at least two academic sources from the course readings. It should demonstrate your engagement with the specific theories and techniques found in the lectures and mandatory readings, and your application of them in your final design. Either Harvard or APA referencing styles are accepted. Digital submission of concept statement must be in PDF format if submitted separately.

Assessment Task 1: Typeface Design

Due: Week 3+5

Week 3: Digital Submission of research: A4 PDF + oral presentation

Week 5: Digital Submission of A4 PDF + Visual Diary & Concept Statement PDF + Illustrator file of typeface design

Weight: 50%

Overview

Assessment Task 1 builds from visual research of your surroundings as inspiration (part A), to designing a minimum set of unique glyphs representing the 26 characters of the roman alphabet (part B). The focus will be on developing original concepts, and learning principles of typography such as the importance of consistency in typeface design, and the different sizes and legibility rules for each alphabet character.

Brief (Part A)

First, you are to explore your surroundings and to create rich visual documentation of surfaces, features, textures, atmosphere, character and any other details that draw your attention. The idea is to allow what you discover during your explorations to influence the directions you take, and the documentation you make. This work will help in both Assessment Tasks 1 and 2. Then, start to develop typeface designs for three characters (A, G, X) in black & white. In week 3, you will present your findings in a formative mid-point presentation:

» Cover page

» 10 Pages of visual experimentations (with title and brief caption for each)

» One page displaying your intial designs for characters A, G, and X

Landscape A4 PDF under 20MB uploaded to Moodle using the following naming protocol:

surname_firstname _zXXXXXXX_1A.pdf

Brief (Part B)

Following formative feedback from Part A, you will continue to develop your typeface, and demonstrate the legibility of your design by typesetting three different words. You can choose whether your typeface is uppercase or lowercase. You may wish to add extra glyphs, like punctuation marks, alternative character glyphs, numerals, accents or ligatures.

Your alphabet and three words are to be in black and white (only). Your final submission document will consist of one page displaying your full alphabet, three words typeset using your typeface, and one glyph that you think is the best example. This will make five pages in total, using landscape format. You will also upload your Illustrator file of the finished typeface design.

Upload as a single PDF file no larger than 20MB, including your design concept statement and visual diary to Moodle using the following naming protocol: surname_firstname _zXXXXXXX_task01B.pdf. Please also upload your illustrator file with the same name (.ai)

Note: When creating the book covers in the final assessment task you will be creating a cover design that includes imagery you generate. This may influence your choices for typeface design in terms of legibility.

You will need to access the required course readings for this assignment to refer to typeface design principles and different ways to generate creative concepts. Adobe Illustrator is required to create typeface glyphs, and Adobe InDesign is preferred for creation of the PDF submission files.

Assessment Task 2: Typographic Design for Print and Screen

Due: Week 11 (prior to your tutorial time)

Week 11: Digital submission of A3 PDF + Visual Diary & Concept Statement PDF Web banner file 728 x 90px @72dpi. Format: .gif, .png or .jpg Oral presentation of final design and printed book cover mockup

Weight: 50%

Overview

In assessment Task 2, you will apply the typeface created in the previous assessment task to a series of three book cover designs, as well as producing internal page examples and a web advertisement banner. The task will involve generating additional content—text and imagery—to produce a compelling narrative on each cover. All submitted images must be created by you and must not be AI generated. You will produce one of the book covers as a physical mockup for week 11 presentation. Finally, you will design a web banner aimed at promoting the book series.

Brief

Design a series of three book covers with different titles, along with at least four sample internal pages. The book format is 150mm wide x 230mm high with a 20mm spine. This is designed to fit easily onto an A3 landscape page for printing, however you may negotiate a different format approved by your tutor if you wish. The three covers should demonstrate consistency in a design series as well as an individual interpretation for each title. Each book cover should include as a minimum:

FRONT: title, author name

BACK: 150 words of text, barcode and ISBN

SPINE: book title (this doesn’t necessarily have to use the front cover typeface), author’s name and publisher’s logo.

You should also design a contents page as a double page spread, and one further double page spread (text and image). These inside pages should be designed for legibility as a textbook, coffee table book or similar, which will demonstrate text hierarchy skills. For example, headers, page numbers, body text, a small image and caption, pull-quotes, footers and so on. A novel/story page does not demonstrate this text hierarchy and is not a suitable page type for submission.

Additionally, you will create a web banner (Leaderboard size: 728px x 90px) to advertise the series from the perspective of the book series publisher.

Your Landscape A3 PDF document should be similar to a style. guide, showing each designed cover digital mock-up, internals and web banner, and should contain some type of label on each of the pages. This PDF will be used for submission and oral presentation in Week 11 tutorial. Please include in the document:

» 1 A3 page per book cover (front, back and spine at 100% size with outline of cover)

» 1 A3 page per internal double page spread (contents spread, and at least one other internals spread at 100% size with border)

Print and mock-up at least one of your covers ready for display in the wk 11 presentation, and you can present your web banner by dragging it directly onto any web browser

Upload your PDF file to Moodle using the following protocol to name your file:

surname_firstname _zXXXXXXX_task02.pdf

Your web banner for upload must be either .gif, .jpg, or .png. file type

Note: You will need to access the required course readings for this assignment to refer to typographic design principles and layout.

Adobe InDesign is required for typographic design in this assignment, and is preferred for creation of PDF presentation file.