代做ASB 3532: Trends in Marketing代做留学生SQL语言程序

Module Code and Title

ASB 3532: Trends in Marketing

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Assessment 1- First Sit

Assessment Type

Essay

Submission Date

2nd May 2024

Assessment Limits

2000 words

Submission Type

Individual via Blackboard

Assessment Weight

100% of the final module grade

Assessment Overview:

The module addresses contemporary trends in marketing. You are to submit an essay which focuses on a trend in marketing identified on the module.

Using one or more real-life examples, your report will emphasise the significance of the trend you have chosen to discuss, within the scope of marketing.

Your report should consider, though is not limited to:

- Defining and explaining the trend you have chosen to discuss.

- Explaining how the marketing trend has influenced the world of business (and the business sector within which the business example(s) exist).

- Explaining how the marketing trend impacts consumers and wider society.

- Critically analysing the trend and its future impact on marketing.

Your work should be supported with theoretical underpinning throughout, with the use of in-text citations and a full reference list. Please use the Harvard Referencing Format. Please see the below section: Additional Information.

Please note that word count does not include the title page, contents page, reference list, appended items, tables, or figures.

Assessment Criteria

Apply marketing principles, and analytical and critical skills to contemporary marketing issues and problems   30

Analyse the challenges and opportunities of contemporary business practices for companies.   30

Analyse the impact of contemporary marketing practices on consumers and the wider society.   30

Use of theoretical underpinning, in-text citation [referencing], reference list and Harvard Style. referencing.   10

This assessment is testing Module Learning Outcomes

U1   Apply marketing principles, analytical and critical skills to contemporary marketing issues and problems

U2   Analyse the challenges and opportunities of contemporary business practices for companies.

U3   Demonstrate a thorough understanding of current issues and trends in marketing

U4 Analyse the impact of contemporary marketing practices on consumers and the wider society.

Additional Information

Referencing

You may use hypothetical contexts and live business examples to support your work. You are expected to reflect on module material and discussions held during the module and demonstrate more comprehensive reading.

Your work should be supported by academic theory (theoretical underpinning), using Harvard-style. referencing. A reference list should be supplied and is not included in the word count. Any models, figures, or illustrations must also be referenced. If you use appendices, you must refer to them in the main text by including '(see Appendix N)' within the main body of work.

You are reminded not to copy material from any sources without properly referencing it, as this constitutes plagiarism: cases of plagiarism will be referred to the Business School Academic Integrity Officer and will be subject to a deduction of marks, which can result in an overall mark of 0%.

The copying of material extends to the use of essay mills and AI technology such as ChatGPT. You are reminded that the use of such services to generate work in substitute of your own original contributions contravenes Bangor’s Academic Integrity policy. Any detected attempt to use such tools will also result in referral to the Business School Academic Integrity Officer.

The total word count for this assessment is 2000 words, with a 10% +/- allowance. Title page, Contexts Page, Reference List and Appended items are excluded from the word count. Any words in models, tables, figures or illustrations are also excluded from the word count.

Grading Criteria

To achieve Grade A [First Class] the assessment must:

• Demonstrate comprehensive knowledge and detailed understanding of the subject area.

• Demonstrate extensive background study.

• Be well structured and highly focussed.

• Contain logically presented and defended arguments.

• Be free of factual/computational errors.

• Include significant elements of original interpretation.

• Demonstrate an ability to identify, develop and present new links between topics.

• Include new approaches to analysing and/or explaining a problem.

• Be presented to very high standards with very accurate communication.

To achieve Grade B [Upper Second Class] the assessment must:

• Demonstrate strong knowledge and understanding of most of the subject area.

• Demonstrate evidence of background study.

• Be well structured and focussed.

• Contain coherently presented arguments.

• Be mostly free of factual/computational errors.

• Include some elements of original interpretation.

• Describe well known links between topics.

• Analyse and/or explain problems using existing methods/approaches.

• Be presented to high standards with accurate communication.

To achieve Grade C [Lower Second Class] the assessment must:

• Demonstrate knowledge of key areas/principles.

• Have some, if only limited, evidence of background study.

Be focussed on the question (assessment brief) with only some irrelevant material and weaknesses in structure.

• Attempt to present relevant and logical arguments.

• Not contain a large number of factual/computational errors.

• Describe major links between topics.

• Attempt to analyse and/or explain problems.

• Be free of major weaknesses in presentation and accuracy.

To achieve Grade D [Third Class] the assessment must:

• Demonstrate knowledge of some key areas/principles.

• Have some, if only limited, evidence of background study.

Attempt to present an answer on the question (assessment brief) with only someirrelevant material and weaknesses in structure.

• Attempt to present relevant and coherent arguments.

• Not contain a large number of factual/computational errors.

• Describe some links between topics.

• Provide some analysis and/or explanation of problems.

• Demonstrate an attempt to avoid major weaknesses in presentation and accuracy.

The assessment will be given Grade E-F [Fail Classification] if it does not fulfil the associated learning outcomes and contains:

• Insufficient detail.

• Deficiencies in knowledge even of key areas/principles.

• No evidence of understanding, even of the main areas.

• No evidence of background study.

• Tangential material, lacking a coherent structure.

• No arguments.

• Many factual/computational errors.

• No original interpretation.

• No description of links between topics.

• No attempt to solve problems.

• A weak presentation with many inaccuracies