代做BE440-6-AU-CO: Brand Management代写Processing

BE440-6-AU-CO: Brand Management

Module aims

The aims of this module are:

To introduce managerial and marketing issues central to brand management while also engaging in critical analysis of branding understood as a cultural practice within society at large

To challenge some of the preconceptions about brands you may have, show you the potential breadth and depth of branding as an exciting subject area to study and make you aware of how all this is potentially relevant for your future professional and personal lives

Module learning outcomes

By the end of this module, students will be expected to be able to:

1. Explain the role of brands for contemporary marketing and the historical emergence of brands and branding as a business practice.

2. Analyse the role of brand management for companies and locate brand management within its wider social, economic, and cultural context.

3. Evaluate the theoretical and practical implications of branding concepts and strategies and discuss them critically in relation to a variety of contemporary issues of brand management.

4. Apply brand management concepts and strategies to business problems and justify their suitability for a business problem at hand while being able to identify possible limitations.

Learning and teaching methods

The module will be delivered via:

weekly topical sessions (see indicative teaching programme above)

pre-recorded and online contents, interactive face-to-face sessions and student-led peer activities

In this way you are being broadly introduced to the content of a brand management topic/area each week providing you with a foundation for independent further study. Required readings and preparation activities for interactive sessions will be provided before each session on Moodle. You are expected that you prepare by reading the material and complete the required tasks beforehand and that you actively participate in activities and discussions.

The notional study time required for this module is 10 hours per credit (including formal contact hours, self-directed learning and preparation of assessed and non-assessed work, revision, assessments etc.)