代写SCM3604 Shipping & Transport Logistics Year 2024/25 Semester 1帮做R语言

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Department of Supply Chain and Information Management

SCM3604 Shipping & Transport Logistics

Year 2024/25 Semester 1

Group Project

Background

The CEO and several management representatives of your company attended a world forum [1] . Three of the major issues identified in the forum are: (1) Supply chain decarbonisation, (2) Logistics emergency and recovery, and (3) One-belt one-road/Greater Bay Area opportunities. The first issue requires the company to look strategically into the global supply chain carbon footprints and the effectiveness of decarbonisation options. These include the delivery of first quantified insights into the challenge, the commercially viable opportunities along the supply chain, and the implementation recommendations. The second involves the emergency deployment of logistics assets and resources in support and recovery of the impacted shipments of customers in response to natural disasters. Various functions in the company need to work together to improve the impacted cargos as well as the global corporate citizenship. The cross-functional team acts as an "Early Warning System", taking the lead on emerging issues. One-belt one-road promotes regional connectivity through infrastructure and a better network in rail and sea transportation. Greater Bay Area (GBA) promotes the integration and flow among the cities in the GBA. After the meeting, the management team of your company sees the need to strengthen these three areas in the company as well as promoting to customers these areas among the core competences of your company.

The Director of Sales and Supply Chain Solution, after attending the forum, has called for a meeting with his teams. Your team is needed tore-package the existing products and services provided in the company. Besides illustrating the existing products being provided, your team needs to include the current initiative and products you have on the supply chain decarbonisation, logistics emergency recovery, or One-belt one- road opportunities. You have carried out a case presentation of your company. You have also evaluated with the planning department who has just carried out one of the initiatives in mapping and reducing the carbon emission. It is a study to optimize the supply chain with the consideration of carbon emission, production and shipping costs, mode of transportation, and the provided budget [2] .

Role and tasks

You are one of the sales teams with a group of five to six personnel in a global freight forwarding, third party logistics or global liner company. Your team needs to re-package the existing services provided in your company to include the strengths on ONE of the three issues:

1.      Supply chain decarbonisation [2]; or

2.     Logistics emergency and recovery [3]; or

3.     Exploration of business and network under Belt and Road Initiatives or Greater Bay Area [4] .

Note: The topics will be assigned or arranged by the instructors to respective groups in the Reference Section.

Your team needs to carry out the following:

1.   A written proposal to introduce your company, present the major services provided to your clients in general, and illustrate in detail what your company could provide on the supply chain decarbonisation, logistics  emergency  and  recovery,  or   One-belt  one-road  or   GBA  opportunities  which  are  the advantages over your competitors.

2.   Your team needs to deliver a presentation to one of your clients [5] . In the presentation, your team needs to show an endeavor to raise the interest of your client and persuade your clients to buy-in your services.  You  need  to  present  and  highlight  your  strengths  and  solutions  on  supply  chain decarbonisation, logistics emergency and recovery, or One-belt one-road/GBA opportunities, which are the concerns of customers on the freight forwarder services nowadays.

About the Proposal

The length of the proposal should not exceed one page of A4-size paper (300 – 450 words), excluding the references  and  appendix  section.  The  proposal  should  cover  the  (i)  background  information,  (ii)  an illustration of the specialism of your company and how the service is valuable to your clients, (iii) the strengths of your company on supply chain decarbonisation, logistics emergency and recovery, or One-belt one-road/GBA  opportunities,  and  (iv)  how  will  this  strength  towards  supply  chain  decarbonisation, logistics emergency and recovery, or One-belt one-road/GBA opportunities assists the operations of your clients.

About the Presentation

The sales proposal presentation will be held in an annual sales meeting with your client. The audience of your clients include: (1) CEO and management representatives; (2) Operations team; (3) Sourcing and purchasing team, (4) Quality department, and (5) Corporate communications and marketing of the client’s company. There will be 15 minutes for the presentation, followed by a 5 minutes Q&Asection.

Important dates

l  Due date of proposal:  11 November, 2024 (Monday) 5pm (send by mail with filename include the class and group number)

l  Presentation:  18  November,  2024  (Monday)  [L01];  20  November,  2024  (Wednesday)  [L02];  21 November, 2024 (Thursday) [L03]; 22 November 2024 [L04].

l  Presentation file submission: at least two days before the presentation date.

Requirements and guidelines

1.     You are one of the sales and supply chain solution teams in your company being selected. You will be assigned to represent a company in the industry from the list of freight forwarders and global liners, or terminals, or you can select your own company [6] . Select also your own customer in this project. A list of possible customers is provided [5], you can also choose other related customers on your own.

2.     The structure, layout, and content of the proposal, presentation, and report are of high importance.

3.     The presentation is expected to last for about 15 minutes, and to be delivered in tutorials.

4.      Students are expected to prepare professional visual aids, e.g. Microsoft PowerPoint or other similar

aids, for the presentation. Please ensure each group of the audience will have at least one copy of presentation material for reference.

5.      Students must submit the proposal and presentation material in both softcopy and hardcopy to the instructor before the due date. The schedule of oral presentation depends on the companies chosen and will be advised separately.

Marking criteria

The marking criteria include the proposal, oral presentation, and the report. The percentages of mark distribution are as follows.

Proposal

Items

Criteria

Percentage

1

Contents

60%

2

Organization, structure and presentation

30%

3

Content length control

10%

100%

Presentation

Items

Criteria

Percentage

1

Contents

40%

2

Organization, fluency, and effective use of visual aids

25%

3

Presentation skills

10%

4

Q&A

15%

5

Time management

5%

6

Teamwork

5%

Total

 

100%

Notes and References

[1]    The forums could be one of the following:

1.     World Economic Forum in Geneva 2009 – Supply Chain Decarbonization – The role of

logistics and transport in reducing supply chain carbon emissions

Link:http://www3.weforum.org/docs/WEF_LT_SupplyChainDecarbonization_Report_2009.pdf

2.     World Economic Forum 2013

Link:http://www.weforum.org/events/world-economic-forum-east-asia

3.     World Economic Forum 2022

https://www.weforum.org/agenda/2022/05/guide-to-decarbonizing-your-supply-chain/

4.      "One Belt One Road" International Forum 2015

Link:http://www.info.gov.hk/gia/general/201507/24/P201507240334.htm

[2]    Supply Chain Decarbonisation – reference:

l  Assignment  on the  case  ‘DHL Supply Chain’, demonstrating on how the supply chain was optimised under a budget, considering the factors of production and shipping costs, mode of transportation, and carbon emission.

[3]    Logistics emergency and recovery – reference:

l  Hale and Moberg, Improving supply chain disaster preparedness – A decision process for

secure site location, International Journal of Physical Distribution & Logistics Management, Vol. 35, No. , 2005. (Link:

http://www.nyu.edu/intercep/lapietra/Hale%26Moberg_ImprovingSupplyChainDisasterPreparedness.pdf)

l  Okumura, Logistics Chain Management for Emergency Supplies (Link:

http://wbi.worldbank.org/wbi/Data/wbi/wbicms/files/drupal-acquia/wbi/drm_kn3-3.pdf)

[4]    One-belt one road – reference:

•   http://ftalphaville.ft.com/2015/06/05/2131157/chinas-defence-against-supply-chain-disruption/

•   http://www.pymnts.com/wp-content/uploads/2015/08/CDF-2015-One-Belt-One-Road- MasterCard-White-Paper.pdf

•   http://www.scmr.com/article/china_expands_its_global_supply_chain_network

•   http://www.hksyu.edu/bepp/qeftr/files/%E4%B8%80%E5%B8%B6%E4%B8%80%E8%B7% AF.pdf

[5]    List of corporate account customers of your company (not limited to the list below):

1.     DuPont Chemical & Fluoroproducts (a chemical manufacturing company)

2.     H&M (a fashion retailer)

3.     IKEA (a furniture manufacturer and retailer)

4.     Procter & Gamble (P&G) (a personal care products manufacturer)

5.     ToysRus (a toy manufacturer and retailer)

6.      Samsung (a multi-national corporation with businesses on advance technology, semiconductors, skyscraper and plant construction, petrochemical, fashion, etc.)

[6]    List of global freight forwarders for references:

l  DHL, DAMCO, K&N, FedEx, S F Express, etc.

l  Others:http://www.3plogistics.com/top25_ff.htm

List of global liners for reference:

l  Maersk, OOCL, China Cosco, NYK, CMACGM, RCL

l  Others:

l  Alphaliner (January 2018):

https://alphaliner.axsmarine.com/PublicTop100/

Marine Insight (August 2011):http://www.marineinsight.com/marine/10-largest-container-shipping- companies-in-the-world/

[7]     Group assignments (To be advised by instructor of individual class for topics. Each group will choose their individual company and customer.)

For example:

Group

No.

Topics

Company

Customer

Group 1

OBOR

DAMCO

P&G

Group 2

SCD

DHL

Dupont

Group 3

SCD

HIT

OOCL

Group 4

Logistics Emergency and Recovery

OOCL

Huawei

Group 5

Logistics Emergency and Recovery

FedEx

Dah Chong Hong Food

Group 6

Greater Bay Area

S.F. Express

P&G

 


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