代写PS5010MKT Marketing Management代写Java编程
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Assignment Brief
Module Code : PS5010MKT Marketing Management
Type of Assignment : Individual
Module Title : Marketing Management
Coursework Title : Strategic Marketing Analysis and Marketing Plan
Word Count : 4000 words (+ -10% words) excluding Executive Summary, Cover page, Table of contents and reference list
Submission Dateline: No further extension will be given unless on very special conditions eg: Medical Accident
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FT Business Management |
7 Jan 2026 23:59 |
Make sure AI is 0% |
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FT Digital Marketing |
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Refer Time Table |
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PT Business Management |
Last Session |
Refer Time Table |
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PT Digital Marketing |
Last Session |
Refer Time Table |
Submission – Electronic submission. To be submitted in PSB Black Board System. All the names of the students in the group must be included in the first page.
Contributes 100% to total module mark. Individual Assignment
IMPORTANT – PLEASE READ THIS WARNING REGARDING PLAGIARISM
Assessments must be all your own work and must not have been copied in part or in whole from any other source, such as books or the internet, or from other students’ work. If you wish to use another author’s exact words in a short quotation this must be clearly marked using inverted commas with the exact source given, including page number, so that the reader can clearly see which words have been copied and are not your own.
Additionally, the use of AI or automated tools (e.g., Copying from Google Translate, referencing tools etc) to generate or complete your assignment are strictly prohibited. 0 tolerance for AI.
Plagiarism and the use of AI will result in severe academic consequences.
Just quoting references used at the end of your script. is not sufficient. Please see your blackboard for more information on referencing and university regulations on plagiarism.
Course Work / Report Overview
Learning Outcomes Assessed
Upon successful completion of this assignment, students should be able to:
1. Apply key marketing theories and models to analyse a company's marketing environment and strategy.
2. Evaluate the effectiveness of a company’s marketing strategy, including segmentation, targeting, and positioning (STP), branding, and competitive strategy.
3. Assess contemporary marketing challenges and ethical considerations, including digital transformation, sustainability, and corporate social responsibility (CSR).
4. Develop strategic marketing recommendations based on industry best practices, innovation, and data-driven insights.
5. Demonstrate professional research and analytical skills, using credible sources to support arguments.
6. Communicate findings effectively in a structured, well-referenced academic report.
Assignment Instructions
Select a Company from the list below
Students may select any one company from the list below (or another, with prior approval). All are publicly listed and actively operating in Asia-Pacific as of 2025:
· Samsung Electronics
· Toyota Motor Corporation
· Tencent Holdings
· Alibaba Group
· Reliance Industries
· Sony Group
· PetroChina
· BHP Group
· Tata Consultancy Services
· Singapore Airlines
· Hyundai Motor Company
· LG Electronics
· DBS Group Holdings
· Mitsubishi Corporation
· AirAsia Group
· BYD
In this assignment, students will conduct a comprehensive strategic marketing analysis of a publicly listed company operating in the Asia-Pacific region, and then develop a data-driven marketing plan with strategic recommendations to enhance its competitive advantage.
This task requires integrating marketing theories, models, and real-world evidence to evaluate the company’s current marketing performance, assess its external and internal environments, and propose strategies for growth and sustainability. The report should demonstrate critical analysis, evidence-based evaluation, and strategic thinking, resulting in a clear, actionable marketing plan.The report must integrate marketing theories, concepts, and models covered in the course while incorporating real-world business insights. A data-driven approach is expected, with appropriate use of company reports, market research, academic sources, and case studies.
Structure of the Assignment and Marking Rubrics
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Section |
Description |
Key Requirements |
Word Count |
Weight |
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1. Introduction |
Sets the context and purpose of the report. |
- Company overview (name, origin, history, ownership structure, industry sector) |
500 |
10% |
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2. Marketing Environment Analysis |
Evaluate external and internal environments to understand market dynamics and competitive positioning. |
2.1 PESTLE Analysis |
1000 |
20% |
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3. Marketing Strategy Evaluation |
Assess how the company competes in the market and delivers value. |
3.1 STP |
1000 |
25% |
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4. Contemporary Marketing Challenges & Ethics |
Analyse external challenges and ethical considerations impacting marketing. |
- Digital disruption, changing consumer behaviour, sustainability pressures, regulations |
700 |
15% |
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5. Strategic Marketing Plan & Recommendations |
Provide actionable strategic recommendations for improving marketing performance. |
- Present 3 actionable recommendations with SMART objectives |
800 |
20% |
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6. Conclusion & Reflection |
Synthesis of findings and personal learning reflection. |
- Key insights from the analysis |
500 |
10% |
Assignment Requirements
Formatting Guidelines
· The report must be professionally formatted, using headings, subheadings, and bullet points where appropriate.
· Font: Times New Roman or Arial, Size: 12, Spacing: 1.5
· Referencing Style.: APA 7th edition
· Word Limit: 4000 words (+/-10% is acceptable).
· Submit in MS word format
· References at least 15 – 20 references not more than 5 years old
Data Sources
Students must use credible sources, including:
· Company reports and financial statements
· Industry reports and market research
· Academic journal articles
· Marketing textbooks and credible websites
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Marks |
Criteria |
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70 and above |
- Understanding and Explanation : Excellent understanding and highly detailed explanations.
- Depth of Analysis and Critical Thinking : Exceptional analysis and critical thinking, demonstrating depth and insight.
- Use of Examples : Highly relevant and well-integrated examples and case studies; thorough analysis.
- Use of Relevant Theories and Frameworks : Sophisticated use of theories and frameworks; applied with depth and insight.
- Engagement with Relevant Literature : Excellent engagement with literature; sources are critically evaluated and seamlessly integrated.
- Quality of Writing and Adherence to Academic Standards : Excellent writing quality with no significant errors. Fully adheres to academic standards.
- References and Citations : Perfect referencing with no inaccuracies using Coventry University APA.
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60 - 69 |
- Understanding and Explanation : Very good understanding with clear and detailed explanations.
- Depth of Analysis and Critical Thinking : Strong analysis and critical thinking; some minor areas for improvement.
- Use of Examples: Well-integrated and relevant examples and case studies; analysed effectively.
- Use of Relevant Theories and Frameworks : Effective use of relevant theories and frameworks; applied appropriately.
- Engagement with Relevant Literature : Strong engagement with literature; sources are critically evaluated and well-integrated.
- Quality of Writing and Adherence to Academic Standards : Clear and concise writing with minimal errors. Adheres well to academic standards. - References and Citations : Accurate and complete referencing using Coventry University APA
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50 -59 |
- Understanding and Explanation : Good understanding and clear explanations of most issues.
- Depth of Analysis and Critical Thinking : Good level of analysis and critical thinking; some areas lack depth.
- Use of Examples and Case Studies : Relevant examples and case studies, well-integrated but not thoroughly analysed.
- Use of Relevant Theories and Frameworks : Appropriate use of theories and frameworks, but application lacks depth.
- Engagement with Relevant Literature : Good engagement with literature; sources are relevant but not critically evaluated.
- Quality of Writing and Adherence to Academic Standards : Clear writing with few errors. Adheres to academic standards.
- References and Citations : Correct referencing with minor issues.
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40 -49 |
- Understanding and Explanation : Basic understanding with some correct explanations, but lacks depth.
- Depth of Analysis and Critical Thinking : Some analysis and critical thinking, but not comprehensive.
- Use of Examples and Case Studies : Relevant examples and case studies included, but not fully integrated or analysed.
- Use of Relevant Theories and Frameworks : Some theories and frameworks are used, but application is basic and sometimes incorrect.
- Engagement with Relevant Literature : Basic engagement with literature; sources used but not critically evaluated or well-integrated.
- Quality of Writing and Adherence to Academic Standards : Writing is mostly clear; some errors. Adheres to academic standards with minor issues.
- References and Citations : Adequate referencing but with some minor inaccuracies.
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35 - 39 |
- Understanding and Explanation : Limited understanding of the topics; explanations lack detail and clarity.
- Depth of Analysis and Critical Thinking : Minimal analysis with very basic critical thinking.
- Use of Examples and Case Studies : Few or irrelevant examples; no proper case studies.
- Use of Relevant Theories and Frameworks : Mention of some theories and frameworks, but incorrectly applied.
- Engagement with Relevant Literature : Limited engagement with relevant literature; few sources used and not well-integrated.
- Quality of Writing and Adherence to Academic Standards : Writing is difficult to follow; frequent errors. Partial adherence to academic standards.
- References and Citations : Few references, improperly cited.
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0-34 |
- Understanding and Explanation : Little to no understanding of contemporary issues in consumer behaviour. Inaccurate or incomplete explanations.
- Depth of Analysis and Critical Thinking : No critical analysis; superficial discussion with no depth.
- Use of Examples and Case Studies : No relevant examples or case studies included.
- Use of Relevant Theories and Frameworks : No mention or incorrect use of relevant theories and frameworks.
- Engagement with Relevant Literature : No engagement with relevant literature; sources are missing or irrelevant.
- Quality of Writing and Adherence to Academic Standards : Poor writing quality; numerous grammatical and spelling errors. Does not adhere to academic standards.
- References and Citations : No references or citations, or major inaccuracies in referencing.
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Other Instructions and Suggestions
1. Read the coursework briefing thoroughly.
2. Understand the requirements of the brief. In particular understand the assessment criteria and marking scheme.
3. Pick out the important points of the reading material and make rough notes categorizing these points into different aspects of marketing that may be relevant to your work – e.g. environmental factors, SWOT analysis, Porter’s Five Forces marketing mix factors, target market segment, industry analysis, competitors etc.
4. Use research online sources such as Mintel, KeyNote, Datamonitor, Euromonitor etc. and other financial databases such as Reuters, FT and EIU for generic market information and trends in the market.
5. It may also be worthwhile to examine the websites of companies within the industry.
8. Collect all relevant information and make notes. Each member of each team will complete the preliminary research and only then meet with their groups. Now you can go ahead and convene your first team meeting.
9. Draw up a general code of conduct that outlines team-working procedures and exchange contact details and make sure you lay down clear instructions for communicating with each other at all times.
10. DON’T PLAGIARIZE – SUBMIT ON TIME – ENJOY THE LEARNING EXPERIENCE!