代做38175 International Strategy代写留学生Matlab程序

Assignment Remit

Programme Title	MSc International Business Singapore
Module Title	International Strategy
Module Code	38175
Assignment Title	Individual Assessment
Weighting	70%
Hand Out Date	07/10/2024
Deadline Date & Time	04/11/2024		12pm
Feedback Post Date	21st working day after the deadline date
Assignment Format	Essay
Assignment Length	2500 words
Submission Format	Online	Individual

Module Learning Outcomes:

This assignment is designed to assess the following module learning outcomes. Your submission will be marked using the Grading Criteria given in the section below.

1 Review the models and frameworks for the strategic analysis of international businesses.

2 Apply relevant tools, theories and concepts to identify contemporary strategic issues in international business.

3 Appraise the external and internal environments of international firms to determine appropriate strategies.

4 Demonstrate an understanding of strategy in the context of diverse global environments and within different types of organisations.

5 Develop strategic decision-making and cross-cultural skills for organisations operating in different areas of the world.

Assignment:

Read the AirAsia case study (on Canvas).

Analyse AirAsia’s corporate strategy, including its diversification strategy and the logic of its portfolio. How should AirAsia adapt its strategy to maintain (or gain) sustainable competitive advantage?

You should use relevant theories or frameworks to support your answer

Grading Criteria / Marking Rubric

Your submission will be graded according to the following criteria:

1. Addresses the question that was set / Possesses a clear argument

2. Quality of analysis

3. Appropriate use of theory

4. Well structured

See the marking rubric at the end of the remit for more information on how your work will be marked and graded.

Ethical Use of Generative AI (GenAI)

You are permitted to use GenAI to support your submission for this assessment. You may use it for the following activities:

· Checking spelling and grammar

Applying GenAI tools should be done with human oversight and control. You should carefully review and use the results carefully as AI can generate authoritative-sounding output that can be incorrect, incomplete, uncritical, or biased.

You may not submit any work generated by an AI tool as your own. Where you include any material generated by an AI tool, it should be properly declared just like any other reference material. Alongside your assignment you should also provide a commentary in the Cover Sheet detailing how GenAI has been used to develop your final submission. If you have not used GenAI tools, you should clearly state so.

Plagiarism, including that which results from using GenAI, is a form. of academic misconduct that will be dealt with under the University’s Code of Practice on Academic Integrity. https://intranet.birmingham.ac.uk/as/registry/policy/conduct/plagiarism/index.aspx

University guidance on ethical use of GenAI can be found here:
https://intranet.birmingham.ac.uk/as/libraryservices/asc/student-guidance-gai.aspx