代做MAR205 Autumn Session 2025 Project Brief代写C/C++语言

MAR205 Autumn Session 2025 Project Brief

Cancer screening involves testing for signs of cancer or precancerous conditions in people without obvious symptoms. BreastScreen Australia is one of Australia’s three population-based cancer screening programs (with the other two being bowel screening and cervical screening). The service targets asymptomatic women aged 50-74 years, with the national programme achieving a 50% participation rate in 2021-2022 against a target screening rate of 70% (Department of Health and Aged Care, 2024). In NSW, breast cancer screening is delivered by BreastScreen NSW. The state level screening rate from 2021-2023 is 46.4% (Cancer Institute NSW, 2024), which is below the national screening rate and well below the target screening rate. Among women from culturally and linguistically diverse backgrounds, the screening rate is even lower at 34.7%.

There are a variety of reasons women choose not to screen with BreastScreen NSW. Some women screen with private health care providers, others choose not to screen at all, while some women are lapsed users of the service, i.e. they have used the service before but do not return for their biennial screen. Research in the services marketing literature points to the interpersonal, technical, administrative, and environment quality as factors that influence service users’ perceptions of the quality of a service (Dagger et al., 2007). This in turn influences satisfaction with the service, and intentions to use the service again in the future. Other marketing research, specifically on breast cancer screening suggests that women are more likely to screen in the long term if they perceive value from their screening service experiences (Zainuddin et al., 2013).

Your task is to develop a marketing research proposal (Assessment 1) for BreastScreen NSW, then develop a survey instrument for the purposes of conducting primary research (Assessment 3). You are then required to analyse the data you have collected and develop a set of recommendations for BreastScreen NSW based on your results (Assessment 4) to help the organisation increase their screening rates.

References

AIHW (2024). BreastScreen Australia monitoring report 2024. Available at: https://www.aihw.gov.au/reports/cancer-screening/breastscreen-australia-monitoring-report-2024/summary

Cancer Institute NSW (2024) Breast screening participation rates. Available at: https://www.cancer.nsw.gov.au/what-we-do/nsw-cancer-plan/performance-index/breast-screening-participation-rates

Dagger, T.S., Sweeney, J.C., & Johnson, L.W. (2007). A Hierarchical Model of Health Service Quality: Scale Development and Investigation of an Integrated Model. Journal of Service Research, 10(2), 123-142.

Department of Health and Aged Care (2024) BreastScreen Australia National Policy and Funding Review. Available at: https://www.health.gov.au/our-work/breastscreen-australia-national-policy-and-funding-review#goals

Zainuddin, N., Russell-Bennett, R., & Previte, J. (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing, Vol. 47(9), pp. 1504-1524.