代做BUSM106 - MSc Dissertation for Marketing- 2024/25调试R语言程序

BUSM106 - MSc Dissertation for Marketing- 2024/25

Module Description

The dissertation forms an important part of the assessment of the MSc Management Programme, carrying a weighting of four modules (60 credits), i.e., one third of the entire Programme. The dissertation requires a demonstration of ability to carry out an original investigation into an area of interest. As such, the process should reflect skills of formulating research questions, synthesising and analysing data, drawing insights and conclusions, and written communication

Module Aims

The aims of the dissertation are to:

Conduct an independent investigation of an issue relevant to the content of the MSc programme of which it forms a component, under the supervision of an academic member of staff;

Put into practice theories and concepts leaned on the programme;

Provide an opportunity to study a particular topic in depth;

Combine relevant theories and suggest alternatives;

Enable the student to show evidence of their ability to plan and manage a project within deadlines

Acceptable Dissertation Formats

Students can choose one of two alternatives for this assessment. Alternative A involves a critical review of a field of Management research Alternative B involves an empirical study which requires collecting and analysing primary and/or secondary data.

Alternative A - Critical review

The critical review will be based on an extensive and critical assessment of the literature in one specific area of Management. The review will be based predominantly (but not exclusively) on existing academic research and will not require collecting and analysing primary or secondary data.

Alternative B - Empirical study

The empirical study will address specific research questions through the use of qualitative and/or quantitative methods. The empirical study can also be based on secondary data when this is suitable.

What the dissertation will contain

At the beginning of the process, you will need to choose a topic and a type of dissertation.  The choice is up to you.  The advisor will be able to help you in defining the specific approach and the relevant research questions (see below for more information).  Depending on the type of the dissertation, it will contain the following chapters.  For more details, refer to the "Marking Criteria" file on QMplus.

Type A (Systematic Literature Review)

Introduction and Theoretical Background (20%)

Methodology (15%)

Findings and Analysis (40%)

Conclusion and Discussion (25%)

Type B (Empirical Study)

Introduction (15%)

Literature Review (20%)

Methodology (15%)

Findings and Analysis (35%)

Conclusion and Discussion (15%)

Learning Outcomes

The new sets of programme specific leaning outcomes are to be applied on all modules as part of the ongoing work on Assurance of Learning (AoL) to evaluate the programmes delivered and improve student learning.